Andy Rubin, Men Behind the Millions Android Phone
"We do not currently make a Google phone; we allow thousands of people to create a Google phone!"
The sentence seemed to affirm the philosophy behind Android phone which is now probably have reached hundreds of variations. The sentence pronounced by Andrew Rubin, founder of a startup called Android Inc..
Andrew Rubin, or more familiarly known by the name of Andy Rubin, now a vice president of Engineering at Google. He joined the Internet giant after Android "devoured" by Google in 2005.But Rubin's career is quite interesting, because he has direct contact with Apple, Microsoft, and finally Google. It's no coincidence if all three are currently competing in the same area, aka smart phones smartphones.
The sentence seemed to affirm the philosophy behind Android phone which is now probably have reached hundreds of variations. The sentence pronounced by Andrew Rubin, founder of a startup called Android Inc..
Andrew Rubin, or more familiarly known by the name of Andy Rubin, now a vice president of Engineering at Google. He joined the Internet giant after Android "devoured" by Google in 2005.But Rubin's career is quite interesting, because he has direct contact with Apple, Microsoft, and finally Google. It's no coincidence if all three are currently competing in the same area, aka smart phones smartphones.
Crazy gadgets since childhood
Before joining Google, Thacker actually worked. His desire to continue to pursue a Master delayed because of the time Thacker must support his family. He is married to his wife in 1964.
Since childhood, Rubin has been used to seeing lots of new gadgets. This is because his father, a psychologist who swerved into direct-marketing business, save the electronic products that will sell in the room Rubin.
He has a great interest in everything that smells of a robot. At Carl Zeiss AG, where he first worked after graduating college, Rubin was placed in a robotics division, precisely in digital communications between networks with measurement devices and manufacturing.
After from Carl Zeiss, he worked in the field of robots in a company in Switzerland. Rubin's career in the field of robotics seems increasingly clear, but his life changed because of holidays in the Cayman Islands in 1989.
While we were visiting the tropical island of Jamaica was, Rubin accidentally met with a man named Bill Caswell. This man was sleeping on the beach, driven from a cottage after a fight with his girlfriend.
Andy offers him shelter and as a favor, Casswell offered the job. Amazing coincidence is the man worked at Apple.
Since childhood, Rubin has been used to seeing lots of new gadgets. This is because his father, a psychologist who swerved into direct-marketing business, save the electronic products that will sell in the room Rubin.
He has a great interest in everything that smells of a robot. At Carl Zeiss AG, where he first worked after graduating college, Rubin was placed in a robotics division, precisely in digital communications between networks with measurement devices and manufacturing.
After from Carl Zeiss, he worked in the field of robots in a company in Switzerland. Rubin's career in the field of robotics seems increasingly clear, but his life changed because of holidays in the Cayman Islands in 1989.
While we were visiting the tropical island of Jamaica was, Rubin accidentally met with a man named Bill Caswell. This man was sleeping on the beach, driven from a cottage after a fight with his girlfriend.
Andy offers him shelter and as a favor, Casswell offered the job. Amazing coincidence is the man worked at Apple.
Part of Apple
At Apple, Rubin experienced periods of fun. At that time, Apple is still in good condition thanks to a Macintosh computer.
Apple culture was transmitted to the self-Rubin. There he had time to do the ignorance, such as reprogramming the phone system so that he could pretend to be the CEO, John Sculley.
Apple culture was transmitted to the self-Rubin. There he had time to do the ignorance, such as reprogramming the phone system so that he could pretend to be the CEO, John Sculley.
Jokes like that might be preferable Steve Jobs, the man who likes to make jokes over the phone, but when it was a period of Apple without Jobs.
From the manufacturing, Rubin moved to the research at Apple. Then, in 1990, Apple did a spin off to form a company called General Magic and Rubin participated in it.
General Magic focuses on the development of handheld devices and communications. The engineer, who is a workaholic, including Rubin of course, have developed a software called Magic Cap. Unfortunately, the Magic Cap does not get a response from the handset and telecommunications companies. Some of the Magic Cap applies only do so briefly. General Magic was finally shattered.
Several developers at General Magic, along with several veterans of Apple, then set up Artemis Research. The company is developing something called WebTV, an early attempt to combine the Internet with television.
Rubin joined Artemis to participate in developing these WebTV. When Microsoft bought Artemis in 1997, Rubin was joined by the giant company.
Rubin typical episode occurred again mad at Microsoft. Rubin build a robot equipped with cameras to work on his colleagues. Crazy, the robot was connected to the Internet and in one incident was burglarized by parties outside of Microsoft.
In 1999, Rubin out of WebTV (and meaning, he was no longer a Microsoft employee). He then rented a shop in Palo Alto, California, and called the store as a laboratory.
From the manufacturing, Rubin moved to the research at Apple. Then, in 1990, Apple did a spin off to form a company called General Magic and Rubin participated in it.
General Magic focuses on the development of handheld devices and communications. The engineer, who is a workaholic, including Rubin of course, have developed a software called Magic Cap. Unfortunately, the Magic Cap does not get a response from the handset and telecommunications companies. Some of the Magic Cap applies only do so briefly. General Magic was finally shattered.
Several developers at General Magic, along with several veterans of Apple, then set up Artemis Research. The company is developing something called WebTV, an early attempt to combine the Internet with television.
Rubin joined Artemis to participate in developing these WebTV. When Microsoft bought Artemis in 1997, Rubin was joined by the giant company.
Rubin typical episode occurred again mad at Microsoft. Rubin build a robot equipped with cameras to work on his colleagues. Crazy, the robot was connected to the Internet and in one incident was burglarized by parties outside of Microsoft.
In 1999, Rubin out of WebTV (and meaning, he was no longer a Microsoft employee). He then rented a shop in Palo Alto, California, and called the store as a laboratory.
Starting from Danger
Green Robot Mascot Google Android
In a place filled with a variety of toy robot collection of Rubin, was born an idea for a new product. Together with several colleagues, Rubin later founded Danger Inc..
Success achieved through a device called Danger Sidekick. Originally, this device called the Danger Hiptop, but in the market he was known as the T-Mobile Sidekick.
"We want to make a device, about the size of a chocolate bar, with prices below 10 dollars and can be used to scan an object and get information about it from the Internet. Then, add the radio devices and transmitters, be a Sidekick, "said Rubin about the Sidekick.
Currently, the Sidekick is already looking worn, but in his time, the Sidekick is an odd thing with the technology that goes beyond the concept of time.
The device, according to Rubin, is the access of data with phone capabilities. When it appeared on the market, the Sidekick must face the fact that PDAs are losing market. However, Rubin insisted that the Sidekick is not a PDA.
"It should, people are not asked whether this PDA or mobile phone. They should ask, is this a platform for third party developers? This is nothing new. This is the first time a mobile phone used as a platform for third party developers, "said Rubin.
In a place filled with a variety of toy robot collection of Rubin, was born an idea for a new product. Together with several colleagues, Rubin later founded Danger Inc..
Success achieved through a device called Danger Sidekick. Originally, this device called the Danger Hiptop, but in the market he was known as the T-Mobile Sidekick.
"We want to make a device, about the size of a chocolate bar, with prices below 10 dollars and can be used to scan an object and get information about it from the Internet. Then, add the radio devices and transmitters, be a Sidekick, "said Rubin about the Sidekick.
Currently, the Sidekick is already looking worn, but in his time, the Sidekick is an odd thing with the technology that goes beyond the concept of time.
The device, according to Rubin, is the access of data with phone capabilities. When it appeared on the market, the Sidekick must face the fact that PDAs are losing market. However, Rubin insisted that the Sidekick is not a PDA.
"It should, people are not asked whether this PDA or mobile phone. They should ask, is this a platform for third party developers? This is nothing new. This is the first time a mobile phone used as a platform for third party developers, "said Rubin.
Now, what was said Rubin is not unusual anymore. Look at Apple with millions of third-party applications that present in the iPhone.
Another thing that made Danger, which at that time was not yet thought of, is the bridge between handset makers with the network provider. Danger decided to share the profits with the service T-Mobile Sidekick.
Thus, Danger can not rely on handset sales as the sole source of income, but also from its services. This makes the device manufacturer (Danger) has the same goal with the seller of the device (T-Mobile telecommunications operator).
Another thing that made Danger, which at that time was not yet thought of, is the bridge between handset makers with the network provider. Danger decided to share the profits with the service T-Mobile Sidekick.
Thus, Danger can not rely on handset sales as the sole source of income, but also from its services. This makes the device manufacturer (Danger) has the same goal with the seller of the device (T-Mobile telecommunications operator).
Curse Microsoft
Rubin left Danger in 2004. In 2008, the company was bought by Microsoft.The giant seemed interested in entering the mobile phone business with more aggressive again. The value offered was not half-hearted. According to the news circulated Microsoft bought Danger for 500 million dollars.
However, the purchase of Danger by Microsoft did not bring results flowery. The remaining executives from Danger incorporated by Microsoft into the Mobile Communications Business, the Entertainment and Devices division. Then, they were asked to develop a mobile phone known as the Pink Project. The target, this phone should be able to compete with the iPhone, Blackberry, and Android.
However, the purchase of Danger by Microsoft did not bring results flowery. The remaining executives from Danger incorporated by Microsoft into the Mobile Communications Business, the Entertainment and Devices division. Then, they were asked to develop a mobile phone known as the Pink Project. The target, this phone should be able to compete with the iPhone, Blackberry, and Android.
According to Computerworld, Project Pink classic disease in a large company. Because the project is prestigious enough, he contested by beberapapihak. And worse, its development, the more deviated from the desired.
For example, the first phone that will be developed on the basis of Java, but then asked to use a Microsoft operating system. Unfortunately, Windows 7 Phone that could be used for Project Pink, is not ready.
As a result, when it launched, the phone finally called Microsoft Kin uses the Windows operating system for mobile phones that "old". Message from the cold market also makes Kin eventually be closed, only a few months since its launch.
Fate Sidekick service, which Microsoft inherited from Danger, also not too good. In one incident, which is not yet known for sure what causes it, Sidekick customers suddenly lose all their data.
One thing to note, all data on the Sidekick is stored 'in the cloud' (in this case on Microsoft's server-managed and can be accessed via the internet). Well, when the server was down, all user data Sidekick disappeared.
For example, the first phone that will be developed on the basis of Java, but then asked to use a Microsoft operating system. Unfortunately, Windows 7 Phone that could be used for Project Pink, is not ready.
As a result, when it launched, the phone finally called Microsoft Kin uses the Windows operating system for mobile phones that "old". Message from the cold market also makes Kin eventually be closed, only a few months since its launch.
Fate Sidekick service, which Microsoft inherited from Danger, also not too good. In one incident, which is not yet known for sure what causes it, Sidekick customers suddenly lose all their data.
One thing to note, all data on the Sidekick is stored 'in the cloud' (in this case on Microsoft's server-managed and can be accessed via the internet). Well, when the server was down, all user data Sidekick disappeared.
In early 2002, Rubin was giving a lecture at Stanford on the development of the Sidekick. Because, although sales of Sidekick on the market did not explode, the device was considered good enough in terms of engineering.
A coincidence that Larry Page and Sergey Brin, founders of Google, was present in the lecture. After the lecture, Page met Rubin to see the Sidekick close.
Apparently, Page view, the device that uses Google's search engine. "Cool," said Page.
This is a starting point for the Page for an idea that in a few years later will be realized, a Google phone.
Approximately two years later, Rubin had left Danger and try to do new things. Included among them tried to enter the digital camera business before he founded the Android.
Rubin incubating Android when he became entrepreneurs-in-residence with venture capital firm Redpoint Ventures in 2004. "Android started from a simple idea, provide a robust mobile platform and open so that it can encourage more rapid innovation for the benefit of customers," said Rubin.
In July 2005, 22 months after Android was standing, the company was swallowed by the giant Google. Rubin also choose to join Google.
When bought Android Inc.., Google does not mention in detail how the price paid and what he wanted to do with the company. In fact, Google calls the purchase as the acquisition of human resources and technology alone.
In addition to Andy Rubin, Google is making a lot of brilliant people from Android. These include Andy McFadden (WebTV developer with Rubin, as well as developers Moxi Digital), Richard Miner (former vice president at the telecommunications company Orange), and Chris White (Android founder and designer of display and interface WebTV).
Green Robot Revolution
Together Google, Android was given extra strength. Companies from Mountain View, California and formed the Open Handset Alliance to develop tools for Android.
"Google can not do everything. and we do not need it. That is why we formed the Open Handset Alliance with more than 34 partners, "said Rubin.
Android devices that present the market is not made by Google. Android heavyweight fighters, including Motorola, Samsung, and HTC respectively cast their flagship Android phone to market.
"Just throw the software is not enough," Rubin explained, "You need dikembanglan handsets for this software and network providers who want to market it."
In the U.S., Motorola Droid so one weapon against Verizon Wireless AT & T with its iPhone. While Nexus One, the Google Android mobile phone made by HTC, comes without the "bond department" on a particular operator.
The presence of Android seems to try to shake up mobile market dominance in the U.S.. In Indonesia, Android also appears ready to be a prima donna after appearing with the bells and whistles in the Indonesia Cellular Show 2010.
"I know there'll be FUD (fear, uncertainty, doubt). However, we have seen some competitors to follow what we do. So it seems, we are indeed on the right path, "says Rubin.
